Friday, December 19, 2014

Mugler Spring/Summer 2015: Joséphine Le Tutour

Josh Ollins photographs French model Joséphine Le Tutour for the Mugler's SS15 campaign.




Hmm.

Hmm.

I don't think I like it.

This is the brand's first campaign since 2003. 2003! You'd think they'd go for something a little more extraordinary. I mean, there's nothing wrong with the images per se; they're just banal. The left shot is beautiful, but it doesn't scream Mugler to me. I was imagining something more fantastical, something a bit in line with the perfume campaigns (bad CGI and all).

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