Thursday, January 15, 2015

Juicy Couture Spring/Summer 2015: Edita Vilkeviciute

Hans Fuerer captures Edita V by the sun-drenched poolside for Juicy Couture's SS15 campaign.

I'm not completely fond of Fuerer's style, but I can appreciate the sun and lush greenery which are associated to Los Angeles and Beverley Hills. I will say, though: this looks more editorial than campaign. I think it's the setting. There's nothing wrong with shooting a campaign on location, but open up a French Glamour magazine and chances are you'll see something like this. Edita looks gorgeous, as always, but she can't save this.

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